Federal Centre of Health Education
Federal Centre of Health Education
The Federal Centre of Health Education motivate the elderly to move more in everyday life to maintain their own mobility in old age and to delay the need for care.
Project Details
Client: Federal Centre of Health Education
Duration: Since 02-2017
Tasks of the mc Advertising:
- Supervision of the program in public relations
- Marketing of the sub-programs (eg Lübeck model for in-patient care, over 50-sport together with the German Football Association)
- development and realization of word-image brands as well as of advertising motifs (for the sub-programs of “getting older in balance”)
- Content and editorial development and maintenance of the website for the prevention program
- Supporting the BZgA at events and trade fair appearances
